Get to know us

WHO WE ARE

The Light
Digital

In 2014, The Light Digital was established to provide local businesses and nonprofit organizations with access to the same tools large corporations are using at a fraction of the price. We have achieved this by assembling an A-Team of national industry experts allowing us to consistently execute for our clients at scale the latest and most advanced digital technologies and strategies. We can say with confidence that our solutions are unrivaled in the local marketplace.

At The Light Digital, we assist our clients by developing a digital marketing and growth strategy. This includes: social media management, search engine optimization, website development, paid advertising campaigns, email marketing, wifi marketing, offline direct mail, reputation management, video production, blogging and other tools to build business. We help grow your business through these powerful tools to strengthen your relationships with your existing customers – and to help you reach new customers. Our goal is to become a part of your team – learning your products and services, understanding your marketing goals to target your ideal customers.

Baybridge
Communications,
LLC

Baybridge Communications, LLC is a family-owned media company that has been serving the Greater San Francisco Bay Area for over 20 years. Originally focusing on terrestrial radio, Baybridge Communications has grown to offer a wide range of services including Internet streaming and online advertising, while maintaining its roots in terrestrial radio. The Light Digital was a natural progression, allowing us to provide additional advertising options to our growing client list.

OUR LEADERSHIP TEAM

Paul Benton

CEO

Andy Santamaria

Managing Director

Adams Tegeler

Head of Digital

Nicole Patterson

Marketing Strategist

OUR PROCESS

As a business owner you wear many hats. Let us handle your marketing and advertising.

Whether you have a full marketing department, or you spend your evenings managing your ad campaigns we can help. Our goal is to become an integral part of your marketing team.

  • ASSESS

    We believe in human relationships. In most cases, one of our digital marketing strategists will meet with you face-to-face to assess the individual needs of your business. We will discuss your current marketing efforts, analyze your business and competitors, and find key areas of opportunity.

  • STRATEGIZE

    Next, we will develop a customized marketing strategy based on your specific goals and designed to meet your unique needs. We will introduce you to some of the latest advertising techniques coupled with more traditional methods.

  • IMPLEMENT

    Our experts are highly efficient at implementing strategies and running ad campaigns. This allows us to maximize the effectiveness of campaigns for the best results.

  • ANALYZE

    We believe a campaign is only as good as its results. That is why we meet with you to review and analyze the data and results from the previous month.

  • OPTIMIZE

    No plan is perfect, which is why we are constantly optimizing what we are doing for you. We will adjust tactics as needed to continue providing the strongest results possible.

CORE VALUES

Purpose

We exist to help our clients grow and prosper, to serve our communities, and be the leading light in all we do.

Values

  • Put the client first
  • Maintain the highest level of integrity
  • Exceed expectations
  • Never stop learning
  • Be kind and have fun

We think of ourselves as part of your team and we hope you will to. That is why we provide each of our clients with personalized recommendations to grow their business. We strive to stay ahead of advertising and marketing trends to always bring you the latest techniques.

STILL HAVE QUESTIONS?

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