Social media has become a powerful tool for community and relationship building. On social media, we interact with individuals from many spheres of our lives, past and present, and have the opportunity for reaching out and connecting with those we might not otherwise meet in real life. It is a new avenue for socializing and spreading one’s message and ministry.
Join us for a FREE webinar to find out how your church can use the internet to evangelize, promote your events and reach more people for Christ in this smart phone, digital age.
If you are looking for new and novel ways to raise attendance at your church, look no further than the social networks you are already using every day. Check out these strategies to get that good news feeling growing.
Promote Sunday Service All Week Long
Every morning while we drink our coffee, at midday while we eat lunch, after dinner while we’re watching TV, and as we sit up in bed preparing for sleep, we are checking our connected devices to learn about world events, friend group gossip, new babies, funny puppies, and political memes. Make certain that your church message is part of the daily information feed.
Promote church events, publicize the good news and work going on in your community, and link to relevant articles. In this way, church happenings become more fully integrated into the consciousness of your followers. Remind folks why they go to church. You will reach those who are seeking fellowship and want to find a new spiritual home.
Faith Grows As It Is Shared
Isn’t it interesting that “sharing” has become a key part of the lexicon of the digital age? We share photos of grandkids and interesting news findings. As soon as we read something we want to share it, and there’s usually a button to facilitate that effort. Make your church service one click away. Church leaders already are familiar with the concept of community growth through sharing. You just need to take what you already know and apply it to the ethos of Internet. Create content that compels your followers to share your message and bring it back to attendance on Sunday.
Use Social Media As a Listening Tool
Meet the physical and spiritual needs of the people in your community by paying attention. Follow the discussion boards and adapt your message to meet them where they are. Do they want more social suppers? A place for senior citizens to go on a Tuesday night? A youth group? A king’s closet to serve the underprivileged? An aid group or discussion organization? Do they want to study, serve, or simply get together to banish the loneliness of life? Find out more about them and create events that serve them well. That’s how you will ultimately make the most powerful inroads to growing your church attendance.
Proselytizing door-to-door still has its place in many Christian denominations. We know the power of boots on the ground. But more and more, developing relationships to increase church attendance is going to be done through online channels. It’s where you’ll find new members and reconnect with those who have lapsed. Be sure your church is at the forefront of the digital movement. The Light Digital loves seeing connection in action. We help build relationship and grow all sorts of businesses and organizations.