Does your dental practice have a website? Yes? Good. But does your website have a blog? Do you promote your practice using social media? Are you encouraging patients to publish positive reviews? These are the marketing tools of the moment for every type of business, including medical practices. If you are not using them wisely, you are losing business.
You can attract more customers online and grow your dental practice with a smart and appropriate marketing strategy. Let’s talk best practices so that you can begin to develop a social plan that works for you.
Ask Patients to Write Reviews
People love a peer review. When we are searching for a new product or service, particularly when it’s related to our health and well being, it is a common practice to look for ratings online. A high score is terrific, but even better are short narratives describing details such as a cheerful waiting room, a pleasant receptionist, pretty paintings to look at while you sit in the chair, or whether or not they like the parting gift of a toothbrush. The more positive feedback there is, the greater response you will see in growing your practice.
Become What They Need
How can you modify your established practice to appeal to a new customer base? Do some research and listen using social media to what it is exactly that your community is looking for. Perhaps it’s a dental office that caters to families. Maybe you can extend Saturday hours to serve those who can’t take time off during the week. Is your target demographic an aging population? What services specific to the retired might you be able to offer? Specialize based on your audience. You can get to know who they are and what they need simply by paying attention to social media feeds.
Control Your Brand
There is no one better than you (or someone working on your behalf) to get your message out into the online world. Take to the public stage of Facebook and Twitter to show your audience who you are. What is it that makes you and your practice stand out in a sea of dentists? Create content that will engage consumers. Show a little personality. Add visual content. Start a fun conversation thread or even host a contest or giveaway. There are so many ways to engage with your audience (potential patients!) and get them interested in your unique practice. There is no one else exactly like you. Be part of the community conversation to attract customers directly and indirectly. Get your name out there. Show that you care. Be more involved.
Marketing your dentistry practice online through social media is more than smart. It’s necessary. Contact The Light Digital to learn more about what we can do for your practice so you can focus on your patients.