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Is IGTV the New YouTube?

On the precipice of reaching 1 billion active monthly users in June, Instagram released a new feature called IGTV. This new video format allows all users to share pre-recorded, vertical videos up to ten minutes long, while creators with large audiences can post hour-long videos. The question on everyone’s mind is whether IGTV will become…

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The Power of Localized Marketing

The Power of Localized Marketing

In today’s marketing world, most businesses understand the importance of digital marketing, but for small businesses, that can be challenging. Small business owners have a lot on their plate, from managing employees, crunching numbers, developing products, and networking with vendors. For small businesses looking to grow their online engagement and foot traffic, harnessing the power…

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How Micro-Influencers are Building Businesses

You may have heard of influencer marketing, made popular by celebrities like the Kardashians. With massive followings on Instagram, these influencers are paid tens of thousands of dollars for sponsored posts that promote a company’s products. But recent studies have shown that Instagram accounts with over 100,000 followers are decreasing in authentic engagement, while accounts…

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Building Brand Loyalty

Building Brand Loyalty

Consumers today are constantly bombarded with marketing messages on almost all of their devices. With this ad overload, it’s becoming increasingly difficult for brands to stand out in the sea of competitors. If you do manage to rise above the noise, you want to make sure that you are earning a long-term customer. Let’s start…

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Going Viral

Going Viral

What makes content go viral? Many business owners wonder about the answer to that question. There are a lot of things that contribute to what makes a piece of content catch like wildfire. But, there is one thing for sure, no piece of content is going to go viral if it doesn’t make the reader…

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The Laws of Social Media Marketing

Many small business owners have a social media page or at least realize that they should. But, there is a difference between having your business on social media and knowing the laws that make it an effective marketing tool. It’s vital to understand the fundamentals. Here are five laws of social media marketing: The Law…

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2018 Marketing Trends

Now is a good time to sit down and assess how you will approach your marketing strategy for the rest of 2018. It’s important to realize that the world of marketing is rapidly changing. If you want to keep your marketing relevant you need to keep up with those changes. Here are some of the…

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Why You Should Try Live Streaming

Video is quickly becoming the king of content. Facebook videos see an average of 135% more organic reach than images, and live video does even better. People are becoming more cynical about traditional marketing methods and there is demand for brands to be more honest and transparent. Well, you don’t get more honest than live…

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2018 Digital Marketing Predictions

As we all know, digital marketing is an everchanging landscape. Looking forward to the future of marketing can leave business owners in cold sweats. But, we are here to reassure you that content marketing remains king, and authenticity will win out in 2018.   Personalized Content Marketing Content marketing is the starting point of all…

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Strategies to Grow Your Email List

To run successful email campaigns, you need an active and ever-growing list of addresses. Most companies, though, struggle to grow their email list beyond their most loyal followers and friends. People’s inboxes are crowded so they’re probably going to need a little push to sign up for your email newsletter. Here are some strategies you…

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Introducing Google Posts

2017 has been a year of experimentation for Google in local search. It is always a challenge to keep track of the search giant’s frequent changes, and this year it has been especially dizzying. But many opportunities are presenting themselves to help businesses reach out to customers in new ways. One of those is Google…

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5 Tips to Market Your Business on LinkedIn

LinkedIn is a social network that is focused on businesses and professionals. No need to worry about selfies and disappearing stories; your focus can be on what you know. LinkedIn is a great platform for promoting your business because of its ability to target interests, demographics, and job categories. LinkedIn drives the most business-to-business sales…

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Use Instagram to Build Your Brand

Instagram is not just an app for putting photos through filters that make the everyday look cool. It is quickly becoming one of the most powerful marketing platforms for businesses. With more than 700 million users, Instagram is quickly emerging as a powerful way for businesses to market with captivating imagery. But as with all…

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The Power of Video Marketing

The Power of Video Marketing

Video marketing is rapidly increasing in prevalence and importance, especially on social media. A survey conducted last year by video production company Wyzowl found that 87% of businesses that use video use it on social media, and 78% of them believe it to be effective. If you’re still stuck in the still image era, you’re…

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How to Optimize Your LinkedIn Business Page

How to Optimize Your LinkedIn Business Page

LinkedIn is an effective platform to establish credibility in the B2B and professional marketplaces and attract new customers and clients. If you have a LinkedIn page but you’re not seeing engagement, you’re probably not using it effectively. Let’s get started. Consistent Branding Your LinkedIn page should have the same feel and personality as your website…

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Why Your Small Business Needs a Blog

Your small business is constantly competing for attention online. Online, your website represents your business. It needs to attract viewers, engage visitors and tell the viewer why they should choose your business over a competitor. Blogging is a free marketing option that has a myriad of benefits for your business. These are the top three…

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Poll: Crowdfunding Intro

The Lightbulb Moment Podcast needs your help. Help us choose an intro for our upcoming episode on crowdfunding. Listen to the three clips below and tell us your favorite by answering the poll question. The podcast episode will be released Friday, April 15 and air that Saturday on KDIA 1640 AM at 10:00 AM. Until…

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How Instagram Ads Can Build Your Audience

With an estimated 400 million users, Instagram can be a powerful platform for small business advertising. Your audience is “always on” with mobile devices in hand, ready to engage with your brand at any moment. Instagram advertising gives you a whole new way to reach them with interesting content that grabs attention and drives conversions.…

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What Facebook’s New Algorithm Means For Your Business’ Page

Facebook has long maintained its status as an important marketing tool for small businesses because it puts local businesses on the same playing field as international conglomerates. In the past, million-dollar budgets were needed to produce advertisements and syndicate them across various media sources. Facebook transformed this traditional paradigm with its straightforward algorithm that simply…

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Be Social Without Crossing the Line: How Legal Professionals Can Use Social Media

Properly managed, social media profiles present a tremendous opportunity for lawyers to ethically and effectively network and market themselves. Follow these principles to ensure proper usage: Choose the Right Platform Linkedin continues to be the most popular social media site used as an extension of one’s business. LinkedIn provides a setting for networking and professional…

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Top Trends for Instagram in 2016

Instagram is an awfully pretty place to visit, full of lovely, curated spaces, carefully styled selfies, and tasty looking brunches. But we know it for what it really is: yet another platform to stealthily market a business. This photo-sharing social medium is growing and getting more user-friendly and marketing savvy all the time. Here are…

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How to Target Facebook Ads

Although it’s free for you business to create a Facebook Page and post information, the most effective way to use Facebook for marketing is to buy Facebook Ads. Using Facebook Ads is simple, costs much less than the traditional marketing techniques (so far), and can effectively generate more page likes and engagement for your posts.…

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Brand Awareness

Executing Brand Awareness Online

The Internet is one of the primary channels through which your business can build brand awareness, encourage relationships with your existing customers, and bring in new ones. There are dozens of ways you can go about boosting your brand awareness online, and the methods that are right for you depend on your goals and your…

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Brand Awareness

5 Steps to Build Brand Awareness

Building brand awareness allows you to spread the word about your business to more potential customers, communicate your company’s personality to the world, and establish trusting relationships with consumers. How can you help the world get to know your brand? Sponsor Events Acting as a sponsor for an event can help the public get to…

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We're Hiring

Hiring an Account Executive

If you dream of working in a start-up, but still want the stability of an established company – well, we need to talk. The Light Digital is a NEW social media and digital marketing agency that gives BIG BRAND strategy and results to our small business community here in the San Francisco Bay Area. Our…

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Social Media & Business This Week

We’ve sorted through recent social media news and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way. 7 Ways to Use Social Media to Attract Holiday Shoppers by Jennifer Lonoff Schiff, CIO “Marketing and social media experts share their tips on…

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Social Media & Business This Week

We’ve sorted through the week’s social media news and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way. In this week’s report, we’re looking at some big changes in the Facebook news feed, responding to negative feedback online, and how important…

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Social Media & Business This Week

We’ve sorted through the week’s social media news and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way. The Best Way to Reach People Near Your Business by Facebook Business “Facebook’s new local awareness objective is designed to help you create…

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Social Media & Business This Week

We’ve sorted through the week’s social media news and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way. 3 Ways Brands Can Engage Using Digital Video by Ambreen Ali, SmartBlog on Social Media “Video is exploding.” “That statement by Facebook’s Sheryl…

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Social Media & Business This Week

We’ve sorted through the week’s social media news and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way. In this week’s report, we’re looking at the continued growth of video, especially on Facebook and mobile, Twitter’s evolution as a marketing channel,…

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