If you aren’t sure about adding a blog to your business website, now is the perfect time to get started. Consistently posting content is more than just a good idea, as it can dramatically increase your chances of online success. Here are four reasons why your business website needs to have a blog.
1. Blogging Improves SEO
It’s no secret that most of your customers likely use Google daily. This means you need to do everything in your power to show up in those rankings so that they see your company, not your competitors.
Search engine optimization (SEO) is the process of following set parameters to ensure your website shows up as close to the first page of search results as possible. A big part of SEO is consistently adding new and engaging content to your website.
Blogging helps with this, as each new post gives Google the opportunity to add your site to results for a new set of keywords. There’s no limit on how many keywords you can rank for, so it’s always important to consistently create content that targets very specific terms that your customers are searching for.
2. Blogging Positions Your Brand as an Expert
In addition, blogging positions your brand as an expert in your field. Think about this for a moment, if you went to a company’s website to consider hiring them to fix a problem, you would want to know that they have what it takes to get the job done.
Blogging solves this problem for you, as it allows you to show what you know. For example, a lawn care business might blog about what precautions to take to eliminate fungus. A hair salon might write about the latest trends for the current season.
3. Blogging Expands the Footprint of Your Web Presence
A website is like real estate online. The more doors and floors you have, the easier it is to get inside the building. Using this example, blogging essentially expands the footprint of your web presence.
The most informative and engaging posts you have out there, the better the chance of someone finding your website. In turn, this gives you a better pool of potential leads and enables you to grow your business.
4. Blogging Gives You a Way to Go Viral
When a business goes viral for all the right reasons, sales generally increase and brand recognition skyrockets. While it is a little bit harder to achieve this than in the past, using your website to blog is certainly one way to make it happen.
How does this work? Once you’ve posted a new piece of content, be sure to share it on your social media channels. From there, other people can share these posts and help drive more traffic to your page. But, the key here is that doesn’t happen unless you’re blogging!
We Are Your Dedicated Bay Area Digital Marketing Agency
So, now that you know you need a business blog, you might be concerned about getting the content written. Don’t worry! Our dedicated and knowledgeable team at The Light Digital can provide your business with keyword-rich content for your website that will drive traffic to your site and build your customer base. Please contact us today for details.