Churches struggling to connect with their communities and fill their pews should make sure they are using all the tools available to them. Social media may be the best tool for growing your church and getting your message out to families in your community. People are looking for inspiration, hope, and belonging, and they are…
Facebook has long maintained its status as an important marketing tool for small businesses because it puts local businesses on the same playing field as international conglomerates. In the past, million-dollar budgets were needed to produce advertisements and syndicate them across various media sources. Facebook transformed this traditional paradigm with its straightforward algorithm that simply…
Remember when every dry cleaner or shoe repair shop had a great big glass jar filled with business cards on the counter? “Add your card to be selected at random to receive FREE dry cleaning for life!” The business collects contacts, your name is added to the pool of local professionals, and there is the…
The mysterious and vexing changes in algorithms, countless new platforms to choose from, and apps to organize your many apps may keep social media professionals on their toes, but we know how to cut through the chaos; we’ve distilled the 4 best ways to make your outreach more meaningful in the new year. Here’s how…
Although it’s free for you business to create a Facebook Page and post information, the most effective way to use Facebook for marketing is to buy Facebook Ads. Using Facebook Ads is simple, costs much less than the traditional marketing techniques (so far), and can effectively generate more page likes and engagement for your posts.…
The Holiday Season is winding up and now is the time for your business to strike while the social media iron is hot. Bring in the experts at Light Digital to tap into your full potential, using the following tips to make social media go to work for you. Find Out What Consumers Want As…
Facebook ads are great because they help you reach a large number of potential customers in targeted segments. Plus, Facebook ads are less expensive than traditional radio and TV advertising that may or may not deliver results. However, before you create a Facebook ad for your business, take a look at these four best practices…
The Internet is one of the primary channels through which your business can build brand awareness, encourage relationships with your existing customers, and bring in new ones. There are dozens of ways you can go about boosting your brand awareness online, and the methods that are right for you depend on your goals and your…
Building brand awareness allows you to spread the word about your business to more potential customers, communicate your company’s personality to the world, and establish trusting relationships with consumers. How can you help the world get to know your brand? Sponsor Events Acting as a sponsor for an event can help the public get to…
Local businesses are trying to figure out where to allocate their marketing dollars. As more advertising options open up online, businesses can target customers like never before. Social media provides a way to stay in touch with existing customers and build an audience, while email and search provide options to nurture and develop new relationships.…