Thanks to Google, search engine optimization has evolved from stuffing your website with keywords to focusing on quality content. However, it takes a lot of time, money, and effort to constantly update your website. If you’re looking for simple ways to improve your organic search results, there are still some things you can try without launching a massive content campaign. Here’s a list of the top four tips.
Create Keyword-Rich Title Tags
Your website’s title tag is what shows up in search engine rankings and in the URL bar. It is the first thing Google uses to determine what your website or web page is about. You can improve your organic search results by modifying your title tag to be more descriptive and keyword rich. For instance, it’s no longer useful to have your company name with the word “Home” next to it in your title tag. Instead, it’s better to have a call to action describing what your company does. It’s a simple change that can make a big difference.
Optimize Your Header Tags
After your title tags, Google then uses your header tags to rank your website. If you’re not currently using headers in your content, change your ways. It’s a simple thing you can do to improve your organic search results. Go back through your articles and add headers (some folks call them subheads). This makes it easier for Google to map your website, which increases your ranking. As an added benefit, people who visit your site will stay longer because headers make your content easier to read.
Add Alt Text to Your Images
Google loves images because they enhance the quality of content. However, Google doesn’t have any way of knowing what your images are about unless you tell them. You do this by adding alt text to your images. Make sure that you add a sentence or two that is keyword rich and descriptive. Don’t just say, “Statue of Liberty;” say, “Statue of Liberty at Night from Staten Island Ferry. Lady Liberty Never Looked Better.” Now, don’t go stuffing your website with images. Just make sure that you optimize every instance where you have an image.
Attract High Quality Links
One of the biggest factors in determining your website’s page rank and organic search is the number of links that point to your website. A link is a vote or endorsement for your site. When you have links, Google gives you credibility and increases your ranking. Therefore, one simple strategy to improve your organic search results is to attract high-quality links. This is easy to do when you create highly shareable and interesting content. However, it takes some time. Make shareable content a major part of your content marketing strategy and your organic search should increase naturally.
If you don’t have the time or know-how to implement the tips listed here to improve your organic search results, hire an SEO firm or an agency like The Light Digital that offers SEO services. It is money well spent because your search engine rankings will improve, which translates into more customers and more money for your business.