5 Tips to Market Your Business on LinkedIn

LinkedIn is a social network that is focused on businesses and professionals. No need to worry about selfies and disappearing stories; your focus can be on what you know. LinkedIn is a great platform for promoting your business because of its ability to target interests, demographics, and job categories. LinkedIn drives the most business-to-business sales…

Use Instagram to Build Your Brand

Instagram is not just an app for putting photos through filters that make the everyday look cool. It is quickly becoming one of the most powerful marketing platforms for businesses. With more than 700 million users, Instagram is quickly emerging as a powerful way for businesses to market with captivating imagery. But as with all…

How to Respond to Negative Feedback Online

How to Respond to Negative Feedback Online

Testimonials and reviews are the lifeblood of most businesses. With the growing popularity of review sites like Yelp and Google, you should keep tabs to prevent negative reviews from hurting your business. If you are a successful business, you are going to get a negative review sooner or later. There are ways to turn a…

The Power of Video Marketing

The Power of Video Marketing

Video marketing is rapidly increasing in prevalence and importance, especially on social media. A survey conducted last year by video production company Wyzowl found that 87% of businesses that use video use it on social media, and 78% of them believe it to be effective. If you’re still stuck in the still image era, you’re…

How to Optimize Your LinkedIn Business Page

How to Optimize Your LinkedIn Business Page

LinkedIn is an effective platform to establish credibility in the B2B and professional marketplaces and attract new customers and clients. If you have a LinkedIn page but you’re not seeing engagement, you’re probably not using it effectively. Let’s get started. Consistent Branding Your LinkedIn page should have the same feel and personality as your website…

Why Your Small Business Needs a Blog

Your small business is constantly competing for attention online. Online, your website represents your business. It needs to attract viewers, engage visitors and tell the viewer why they should choose your business over a competitor. Blogging is a free marketing option that has a myriad of benefits for your business. These are the top three…

Digital Marketing in 2016: What Worked

Every January, marketing companies make predictions about what trends are going to take hold in the coming months. 2016 was no different. From mobile dominance to virtual reality, and from wearable technology to ditching “filler content,” we heard it all. With 2016 behind us, we now look at the trends and techniques that worked for…