Webinars can position you as an expert in your industry and help you build relationships with potential customers or clients.
The Light Digital’s experience with online seminars has convinced us that webinars are not just a fleeting trend. We’ve seen our email list grow with new webinar attendees, and we’ve seen increased social media engagement around the online events. Webinars are proving their value, and we believe they are here to stay.
Trust is fundamental to strong and sustainable relationships. Building loyalty is good for business, and it’s good for the consumer. Customers are frustrated with the overwhelming options they face in increasingly crowded markets. Webinars allow you to prove your depth of knowledge, expertise and showcase your products in action.
While other businesses are opting for cheaper and less personal communications, customers value human connection more than ever. When people can put a face to a brand, it provides a level of engagement that is rare in our digitized world and turns interested leads into long term loyal customers.
Webinars let you speak with authority as an expert in your field, and that is a powerful B2B marketing tool. Your audience should include both customers and also potential business partners.
During a 30-minute webinar people get to know you not just as a knowledgeable business leader, but as a person they like and respect. When hosting the event, let your stories, humor and personality shine through. Businesses grow when they have strong personal connections with other business leaders in their community and industry. Webinars are a unique way of reinforcing these relationships while demonstrating your expertise.
Understand your audience
Get to know the needs and priorities of your customers during the question-and-answer sections of your webinars. Ask individuals directly about the challenges they face and how your business can help provide a solution. This can give you invaluable insight that will allow you to tailor your products and marketing to resonate with customers.
Build a better email list
Building an email list with qualified leads is one of the greatest marketing challenges for small businesses. Sign-up forms allow you to collect valuable information, including email addresses and job titles to post-webinar feedback.
Unlike other lead generation tools, the information and education you provide during your webinar qualifies your audience, teaches them about the value of your product and addresses any objections they may have. Having an email list filled with educated, willing and excited customers makes your future email marketing efforts more effective.
Your webinars can be a powerful part of your sales funnel, allowing you to streamline your marketing efforts and develop lucrative relationships with clients, customers and other industry-leaders.